{"product_id":"new-era-atlanta-braves-white-uv-activation-9forty-a-frame-snapback-uv-active-white","title":"New Era Atlanta Braves 'UV Activation' 9FORTY A-Frame Snapback UV Active White","description":"After hours of research and development. Culture Kings is proud to present the UV Activation 9FORTY A-Frame collection. Designed to change colour with exposure to ultraviolet light from the sun. Constructed down to the millimetre. presenting a slightly higher crown that creates a deeper more comfortable fit.\u003cb\u003eTHE HAT + BRIM COLOUR CHANGES FROM WHITE TO A SOLID COLOUR UNDER UV LIGHT (SUNLIGHT or ARTIFICIAL).\u003c\/b\u003e- World exclusive to Culture Kings- Developed by the Culture Kings team- 100% Cotton- Curved Brim- Extra room at the crown- Rear snapback closure- Colour: UV Active White","brand":"New Era","offers":[{"title":"ONE","offer_id":54145620017479,"sku":"01019723U103ONE","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/2618\/8871\/files\/195600639979_default_0005.gif?v=1781339698","url":"https:\/\/47stores.com\/products\/new-era-atlanta-braves-white-uv-activation-9forty-a-frame-snapback-uv-active-white","provider":"47-brand","version":"1.0","type":"link"}